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Let Your Fans In: The Advantages of Open Facebook Walls // via...
Since we first launched Socially Devoted, brands have really upped their games, increasing the responses to customer questions through social media platforms. We wondered why some brands still have...
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Brand Love – The Social Way of Performing Customer Research // Via...
The research also provides us with an industry overview of how consumers feel towards a particular vertical, for e.g. if consumers have a stronger connection with airlines or brands from the FMCG...
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How Are you Measuring Up? Tracking the Right KPI’s for Aviation // thnxz to...
The Importance of Social Media Key Performance Indicators As the problems faced by different businesses vary, we’ll be covering a number of FMCG industries including retail, electronics and media....
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Facebook Videos vs YouTube Links: Which Gets Higher Engagement? // thnxz...
Videos are one of the most shared post types by brands on Facebook. Since they are very popular with the users, they have the potential to become viral, to create buzz, and build high brand awareness....
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Engagement Rate: A Metric You Can Count On // @socialbakers
When there are bugs reported in Facebook´s Reach metric, it´s always good to know that you have one metric you can rely on. Find out which one it is! As you know, we’ve driven home the fact that...
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How Are you Measuring Up? Tracking the Right KPI’s for Retail // thnxz...
Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social...
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Socialbakers World Tour: Local Insights for Brazil // @socialbakers
Yet another successful event! This time it took place in São Paulo – we’ve brought you a recap of the event. This time around, we invited speakers, Fernando Aguilar, from Natura, Chiara Martini de...
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If Facebook Introduces Hashtags are you Ready? – thnxz to @socialbakers
1. Keep it Short and Sweet When choosing a hashtag, make sure that it´s easy for users to remember and that it´s easy to spell. Short and concise hashtags are more effective and compelling than...
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